freelance digital designer

brief

Client: Footprint Insurance

Insurance website focussing on customer service.

My idea for the site was that everyone knows what van and motorbike insurance are. There was no need for glossy photos of a van or a motorbike. I wanted the images to blend into the background. The focus should be on the content.

Their USP was their customer service, so I worked closely with a copywriter to get just the right message and tone to get this across.

View website

Debenhams Car Insurance landing pages

UX

The site has parallax scrolling, pop-out menus, fly-out panels, video backgrounds and X-axis & Y-axis animations.

Not quite as perfect as I wanted it, but pretty close and overall I am pleased with it.

Debenhams Car Insurance landing pages

selected work